Web Design Redesign

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Reasons Why Your Website May Need a Redesign

A website redesign sounds drastic – because it is. A well-implemented website redesign can bring in drastic changes and we’re not only talking about appearance.

At first glance, your website may be working and performing according to your expectations. But did you know that with website redesign you can enhance important aspects of your website? Increase overall functionality, further enhance the user experience, reach your digital marketing goals, and improve your brand’s image, all in one redesign.

Website Redesign Self-Assessment

A website redesign is a necessity. It’s not just about keeping up with design trends; website redesigns arise out of the need to keep up with the evolving industry, technology, and customer demands. In order for your business to grow, your website should be able to make the most out of your brand’s marketing potential.

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But when will you know if it’s the right time to redesign your website? You’ll need to take these things into consideration:

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Functionality Issues

Do you need to add a new website functionality or your website’s functionalities are no longer working as they should?

Outdated Design

Design trends come and go. If your website had been around for some time, several of its design elements may appear outdated, it may give visitors the impression that the website hasn’t been active for quite some time.

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Navigation and Organization Improvements

It may not be evident at first, but your website’s navigation and structure could be hindering your visitors from accessing necessary information or performing tasks that lead to sales.

Outdated Content

Evergreen content is not possible in business websites. Outdated content, especially ones regarding products and services can be detrimental to your lead nurturing efforts.

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Rebranding

Keeping up with the competition takes a lot of work but a company’s rebranding effort won’t be complete without a website redesign, to reflect the changes in the brand’s identity or image.

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