Email Marketing and The Success of Your Business
Email marketing has three main aims: increase brand awareness, re-engage subscribers/customers, and customer retention. You may be already familiar with these three conversion-driven actions and you may also be well aware of their importance in the success of your business. Email marketing may not be the first thing on your mind when you hear these things. You have probably used different marketing strategies with varying levels of success. But what if there is one high-performing marketing strategy that you are missing out from?
More Email Marketing Services:
- Lead Nurturing
- AMP Email Marketing
Email is Universal
Email is Universal
Almost everyone uses email. Currently, there are around 240 million email users in the US. This is projected to increase to more than 250 million by 2020. These numbers are important since according to a survey, sending or reading email is the number one online activities of adult internet users. This accounts for 85% of respondents. Another survey indicates that 78% of teenagers use email as a part of their daily lives. Overall, 99% of email users in the US check their email up to 20 times a day.
Email is Easy
It’s one of the easiest ways to reach and engage potential customers. The delivery rate for email is very high – about 98.3% (overall). In comparison, social media provides limited reach to existing followers. Even perfectly timed posts and private messages won’t achieve the same delivery rate as emails. Email is also the preferred channel for promotional messages (77%).
Email is Effective
It’s the most effective digital marketing strategy. Email’s ROI is $40 per $1 spent (3800%). Trailing behind that is SEO with an ROI of $22.24 per $1 spent, internet display with $19.72, and keyword ads with $17.
Emails Drive Sales
Emails drive more sales conversions. On average, email receives an open rate of 21.80% and a click-through rate of 2.78%. Shopping cart abandonment emails have the highest open rate (46.6%), click-through rate (28.7%) and conversion rate (5%). This is impressive since this conversion rate is higher than marketing channels like search and social.
Email is Economical
Email marketing is a cost-effective way to boost your store and/or website traffic. Newsletters are not only limited to digital traffic. It can also drive in-store traffic through the in-store event and offer announcements. One of the best uses of email marketing is building brand awareness. Email marketing bolsters long-term relationships between brands and customers without costing a lot of resources.
Emails Generate Leads
Different businesses across unrelated industries have different priorities. It is agreed, though that lead generation (29%) is email marketing’s top benefit. This is followed by improved conversion rates (17%), identification of quality leads (17%), and improved sales (15%).
Email Marketing Experts Can Take Your Campaigns to New Heights
Outsourcing your email marketing management is convenient in more ways than you can expect. Aside from doing everything, email management agencies also offer additional services to complete the package. This could be in the form of proprietary tools, new strategies, or flexible solutions.
You will have more time to focus on the results rather than making the campaign work according to your goals. Analytics on its own can provide insightful information, but it cannot measure up to the expert opinion and advice.
Email Marketing Services Frees Up Internal Resources
It takes a team to make an email marketing campaign running. There are a lot of tasks to focus on – tasks that require specific skills that not one person can just have. It’s not enough for one person in the team to be knowledgeable in email marketing. There are a lot of things to consider including:
- Responsive email design
- Email segmentation and personalization
- Email subject line and copy
- List size and quality
- Offer value proposition
- Landing pages
We Specialize in Email Marketing
Email marketing requires someone that has in-depth knowledge of both its technical and strategical requirements. Most of the time, even knowledge isn’t enough, one needs to have experience in a specific type of marketing to almost instinctively know how campaigns work, what makes them work, why they work, when they work, and where they work.
Even agencies that don’t specialize in email marketing has a team of experts that have several years’ worth of experience in the industry. Hiring someone with the same experience and expertise is expensive and you can have their services for lesser than a thousand dollars a month.